Concept

We aim for a design that gives you "Goosebumps".

"Goosebumps" appear sometimes even when you are not cold or when you have not experienced something frightening. Everyday "Comfortable Exhilaration", "Happy Surprise", "Unshakeable Confidence" and "Heartwarming Emotion" make "Goosebumps" appear involuntarily when you feel you have found the object that you were seeking.

"Goosebumps" appear unconditionally when something you have truly been searching for suddenly appears in a flash before your eyes and you realize that
it is exactly what you have been looking for.

Perception of intuitive feelings with your heart and body, not using your head to "comprehend". Exceeding thoughts and words, we call the sensation of resolute happiness that spreads from the inside through the body like a ripple "100%" and we care greatly about it.

It may be that "100%" conceals within itself the vitality to resurrect excitement in our vaguely busy and passive everyday lives.

Demanding "100%"
From "Understanding Design" to "Feeling Design"
Philosophy

Creating "Joy"

Most manufacturers do not produce products unless they have statistical support from market trends, etc. Manufacturing objects that respond to the needs of many people may seem at first glance an easy thing for anyone to do and can also seem to be connected to making large profits. However, on the other hand, emotions that appeal to people such as "Excitement", "Joy" and "Affinity", feelings that cannot be proven, are easily ignored and objects are accelerated into circulation as no more than a "product".

100% does not throw an easy-to-catch slow ball from the"outside" towards the "unknown faces of the public". Instead we aim to manufacture objects as if we
were throwing a straight fast ball from the "inside" towards a potential large majority based on the individual "you".

This type of creation of objects pursues real joy in ownership. Appealing to sensibility that cannot be put into words or be given a numerical value. The real needs or potential desires of people may be concealed in this."Joy" is the best way to hold objects dear.

We pursue "Joy" that has a crucial value.